Geo-EconomicsMarket

HUL completes acquisition of female hygiene brand VWash from Glenmark

The Hindu – Markets
PTI
2020-06-26 06:35:25

Leading FMCG player Hindustan Unilever (HUL) on Friday said it has completed the acquisition of VWash from pharma major Glenmark Pharmaceuticals.

The company, however, did not disclose the value of the transaction.

The acquisition was announced in March and was subject to certain closing conditions, which have now been fulfilled, the FMCG firm said in a filing to BSE.

VWash was launched by Glenmark in 2013 and the brand has established itself as the market leader in the female intimate hygiene category backed by strong product proposition, consumer endorsements and brand building investments.

HUL has acquired intellectual property rights including trademarks, design and knowhow related to the VWash brand worldwide, the company said.

 

“VWash acquisition is strategic and gives us an entry into rapidly growing female intimate hygiene segment. It enables us to serve consumer needs through scientific solutions. This acquisition is also timely given the heightened focus on health and hygiene,” HUL Chairman and Managing Director Sanjiv Mehta said.

With this acquisition, HUL is looking to scale up the brand by building awareness, driving penetration, leveraging distribution and enhance offering for chemist channel.

The shares of HUL were trading at ₹2,149 apiece on BSE, down 1.15% from their previous close.

You have reached your limit for free articles this month.

Subscription Benefits Include

Today’s Paper

Find mobile-friendly version of articles from the day’s newspaper in one easy-to-read list.

Unlimited Access

Enjoy reading as many articles as you wish without any limitations.

Personalised recommendations

A select list of articles that match your interests and tastes.

Faster pages

Move smoothly between articles as our pages load instantly.

Dashboard

A one-stop-shop for seeing the latest updates, and managing your preferences.

Briefing

We brief you on the latest and most important developments, three times a day.

Not convinced? Know why you should pay for news.

*Our Digital Subscription plans do not currently include the e-paper ,crossword, iPhone, iPad mobile applications and print. Our plans enhance your reading experience.


Source link

Show More

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Articles

Back to top button
Close